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In celebration of the arrival of the esteemed MICHELIN Guide to its shores – marking the guide’s first-ever expansion into Oceania – Aotearoa New Zealand invites the world to experience food and drink shaped by nature, culture and connection.
The inaugural MICHELIN Guide will shine a global spotlight on four vibrant culinary hotspots across the country: Auckland, Wellington, Christchurch and Queenstown.
And when your clients travel to New Zealand, they’ll quickly discover that the food and beverage scene highlights the country’s cultural depth, natural bounty and evolving gastronomic identity.
Underpinning it all are core concepts including manaakitanga, a deep expression of hospitality and shared moments where manuhiri (visitors) don’t just taste New Zealand, they feel it.
Experience a warm welcome and a traditional Māori hāngī (food cooked in an underground earth oven) at Te Pā Tū in Rotorua
Trying local cuisine is highly appealing to 83% of people considering a trip to New Zealand. Whether it’s becoming a gastronomic expert, tasting your way around New Zealand first-hand or creating shareable foodie assets, we have the tools and resources to build your confidence to be able to incorporate authentic food and beverage experiences into your clients’ itineraries.
Become a gastronomic expert with the 100% Pure New Zealand Specialist Programme’s cuisine course(opens in new window)
Explore(opens in new window) is your recipe for unlocking over 450 operator discounts and indulging in our world-class food and wine
Our Partner Toolkit(opens in new window) contains easy-to-use social media templates and ready-to-use digital assets
Tourism New Zealand invited six culinary trade ambassadors from Australia and North America to savour, sip and indulge their way around the North Island. Follow their journey across Auckland, Rotorua, Hawke's Bay and Wellington as they share their passion for New Zealand’s world-class food and drink.
Tourism New Zealand's Culinary Trade Ambassadors celebrate the inaugural New Zealand MICHELIN Guide Ceremony in Auckland
New Zealand cuisine reflects a fusion of Māori, Pacific and contemporary cosmopolitan influences and this is reflected in the country’s most famous foods(opens in new window). Some iconic Kiwi foods your clients can expect taste on their travels include seafood, hāngī (food cooked in an earth oven) and artisan produce from cheese to honey.
Yes. New Zealand is a welcoming and inclusive destination that provides plenty of choice for travellers with dietary and cultural food requirements including vegetarian and vegan, gluten free and halal. For clients who are self-catering there are speciality supermarkets and farmers markets(opens in new window) selling everything from orchard-picked fruits to freshly baked bread.
From guided walking food tours and hands-on cooking classes to wine tastings at award-winning vineyards, travellers can expect a wide range of food and beverage experiences(opens in new window) and tours across New Zealand. Popular options include the Hobbiton™ Evening Banquet Tour(opens in new window), immersive cultural dining at Te Pā Tū(opens in new window) and the Classic New Zealand Wine Trail(opens in new window), a multi-day, self-driving touring route.
Food that cannot be brought into New Zealand(opens in new window) includes honey, fresh fruits and vegetables, whole grains and seeds, pork products and whole egg products. If travellers are unsure whether an item is permitted, they should declare it on their New Zealand Traveller Declaration(opens in new window) form and have items inspected by border staff or dispose of items in biosecurity bins.