Tourism New Zealand is looking for passionate industry ambassadors to join us for a very special journey.

Are you a travel expert who doesn't just book trips, but brings them to life? We are looking for natural-born storytellers who are ready to capture the true magic of Aotearoa New Zealand and share their expertise and FAM experiences with fellow advisors, the wider industry, and potential clients alike.

We warmly invite you to apply for an 11-day hosted FAM to savor, sip and indulge your way around the North Island in celebration of the arrival of the esteemed MICHELIN Guide to Aotearoa New Zealand later this year.

What you'll bring to the table

• Daily social storytelling throughout your FAM
• Eye-catching photo galleries or short-form video capturing unforgettable food, wine and travel moments
• An immersive trip recap showcasing the flavors, culture and manaakitanga (hospitality) of Aotearoa New Zealand
• A consumer-focused piece of content designed to spark future bookings and travel inspiration

If this sounds like you, we’d love to hear from you!

Submissions close at 11:59pm Thursday May 28, 2026 (NZT).

The itinerary at a glance

Departing USA Sunday June 21, 2026

On the ground Tuesday June 23 to Wednesday July 01, 2026

Days 1 - 2: Wellington​

An eclectic city known for its quirky cafés and lively breweries, Wellington exudes a sense of curiosity and craft. Explore this walkable city then venture north to discover the Wairarapa wine region.

Days 3 - 5: Rotorua​

Flavor and traditions come together in a place where the land itself steams, bubbles and sets the scene. Enjoy a deeply immersive evening of Māori culture and cuisine, then unwind in restorative waters with views over Lake Rotorua.

Days 6 - 7: Hawke's Bay​

Hawke’s Bay is made for lingering, where nutrient-rich soil and sun-filled days shape exceptional produce - start where locals do at the farmers’ market, then continue on to cellar doors and leisurely long lunches.

Days 8 - 9: Auckland​

As New Zealand’s largest and most diverse destination, Auckland offers a world of experiences -  from vibrant Māori culture and creative arts, to innovative dining framed by breathtaking harbor and coastal landscapes.

​​*Itinerary and inclusions are subject to change. Read the terms & conditions(opens in new window) for full entry requirements and fam details