Waitaki
Hot Tubs Ōmārama, Waitaki

By Amber Jones

Welcome to our travel trade site providing destination training, tools and resources to help you confidently sell Aotearoa New Zealand holidays.

How do I become a New Zealand expert?

Join our 100% Pure New Zealand Specialist Programme and explore the country with our self-famil discount programme.

Our latest campaigns

Dive into our current campaigns and discover guidelines, tools and resources designed to help with your New Zealand itinerary planning.

  • Fiordland
    Milford Sound, Fiordland

    By Amber Jones

    Welcome to 100% Pure New Zealand

    Discover what makes Aotearoa New Zealand an iconic, year‑round destination and inspire your clients next holiday with our latest global brand campaign.
  • Queenstown
    Jack's Point, Queenstown

    By Camilla Rutherford

    Active Escapes

    Learn why Aotearoa New Zealand is a top destination for clients seeking active adventures in the outdoors like running, walking, hiking and biking.
  • Auckland
    The Hunting Lodge Winery and Restaurant, Auckland

    By Miles Holden

    Worth a special journey

    With the MICHELIN Guide highlighting New Zealand in 2026, discover the flavours and dining experiences that make our cuisine worth a special journey.
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Seeking resources to sell New Zealand?

Our website has the travel trade resources you need to help with your New Zealand itinerary planning.

Keep in touch

Stay connected with Tourism New Zealand across our social channels for the latest travel trade news, tourism insights and product updates.

Northland & Bay of Islands
Manea Footprints of Kupe, Northland & Bay of Islands

By Graeme Murray

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