We are working to maximise the opportunities available from the growing numbers of Chinese visitors to New Zealand.

The Approved Destination Status (ADS) programme is focused on ensuring that Chinese visitors enjoy quality holiday experiences in New Zealand, helping to drive the long-term growth of this market.  
The Premier Kiwi Partnership (PKP) programme is an incentive-based programme aimed at developing, marketing and promoting longer stay and higher quality itineraries for Chinese tours to New Zealand.  11 inbound tour operators and 18 China-based travel sellers have been selected to participate in the PKP programme.

Further information for PKP approved travel seller

To find out how to have your itineraries endorsed with the PKP programme logo please click here (Chinese language content under development)
For information about PKP quarterly reporting procedures, please click here (Chinese language only).

General information

For more information about these programmes in English please go to our Corporate website.
For the details of New Zealand inbound tour operators and Chinese travel sellers already approved under the ADS and PKP programmes, please click here for ADS and here for PKP.

Contact us

To find out more about Tourism New Zealand’s PKP or ADS programme please email chinamarket@tnz.govt.nz.  

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