Our Campaigns

Wondering what side of New Zealand your clients see?


Check out our past campaign videos to see how we inspire your clients to fall in love with New Zealand.

Our current campaign

If You Seek (2023)

Discover a place of spectacular landscapes, a land of meaningful experiences, a destination that treats its manuhiri [visitors] like whānau [family]. Rewarding those who look a little deeper, go a little further, Aotearoa warmly welcomes all who are willing to embrace our distinctive spirit of manaakitanga [reciprocal hospitality]. Check out our campaign page that houses videos, itineraries and articles designed to help your clients seek out the true magic of Aotearoa.

Learn more about the campaign

Our past campaigns

New Zealand Ambassadors (2023)

Learn what is the true magic of Aotearoa, how to identify the perfect client, and find an abundance of activities and experiences in New Zealand through the eyes of your fellow travel advisors. Watch the three-part series videos and discover why New Zealand should be your client's next destination.

Learn more about the campaign


The Spirit of Manaakitanga (2022)

Explore the spirit of Manaakitanga, the warm and respectful way New Zealanders embrace and welcome visitors to their country. Understanding Manaakitanga will help you to sell our beautiful destination. Learn how to promote New Zealand to your clients using free materials that will help you share the spirit of manaakitanga, so when the time is right you can book their dream vacation to New Zealand.

Learn more about the campaign

Manaakitanga and your client’s New Zealand experience

Join our six Trade Ambassadors from the UK, US and Germany as they explore what manaakitanga feels like to visitors.Learn more: https://traveltrade.newzealan...

Meet the people, explore the land. Discover New Zealand.

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Premium Space Virtual FAM (2021)

Have you ever wanted to experience Space? New Zealand offers bespoke and authentic luxury experiences in stunning natural settings hosted by our naturally warm and welcoming people. There’s nothing quite like the natural beauty and diverse experiences you’ll find in New Zealand. Coupled with the authentic warmth of our people, rich culture and world class food and wine – our space will resonate long after you visit.

Experience New Zealand | Otahuna Lodge

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand. .

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Experience New Zealand | Wings over Whales

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Bay of Many Coves

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Hapuku Lodge + Tree Houses

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Wine, Art & Wilderness

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Helicopters Nelson & Falcon Brae Villa

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand. Discover more at traveltrade.newzeal...

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Space Mission: New Zealand (2021)

Our Space Mission: New Zealand campaign will be inspire your clients to explore our out-of-this-world spaces. 

 Ancient rainforests, golden-sand beaches and rugged mountain ranges that can be discovered from all angles – from the ground, from a plane, or by taking a giant leap into thin air. Or perhaps just as a breath-taking backdrop while you recharge and find some inner space. Whatever your mission – there’s space to explore here. 

Experience New Zealand | Virtual Fam Trip

Discover more at traveltrade.newzealand.com

Experience New Zealand | Siberia Experience

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Akaroa Black Cat Cruises

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Footprints Waipoua

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Auckland Sea Kayaks

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Green Jersey Tours

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Real Journeys Doubtful Sound

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Rotorua Canopy Tours

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Experience New Zealand | Can-Am Tours Cape Kidnappers

Get even closer to some of the out-of-this-world activities your clients can enjoy on their next mission to New Zealand.

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Messages from New Zealand (2020)

Inspiring vignettes from New Zealand tourism operators as they answer the question: "If there was one thing that we could encourage your clients to look forward to doing in New Zealand, what would it be?"

A message from New Zealand | Great Outdoors

This is a message from New Zealand! Kiwi operators share what they think your client's should be looking forward to in New Zealand when they can visit again.

A message from New Zealand | Wildlife

This is a message from New Zealand! Kiwi operators share what they think your client's should be looking forward to in New Zealand when they can visit again.

A message from New Zealand | Cultural Journeys

This is a message from New Zealand! Kiwi operators share what they think your client's should be looking forward to in New Zealand when they can visit again.

A message from New Zealand | Adventure & Adrenaline

This is a message from New Zealand! Kiwi operators share what they think your client's should be looking forward to in New Zealand when they can visit again.

A message from New Zealand | Relaxation and Romance

This is a message from New Zealand! Kiwi operators share what they think your client's should be looking forward to in New Zealand when they can visit again.

Good Morning World (2019)

Meet the locals. Every day, for a full year, ordinary Kiwis got up early to say "good morning world" and introduce their own special place. Enjoy a small taster of our campaign films with New Zealand tourism operators below:

Good Morning World | Trade | Ridgeline Adventures

Good morning world! Meet Mark from Ridgeline Adventures in Wānaka. Providing off the beaten track 4WD tours across high country farms, mountain getaways and lake cruises, Ridgeline guides will show your clients the true character of Wānaka.

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Good Morning World | Trade | Discover Waitomo

Good morning world! Meet Logan from Discover Waitomo in Waitomo, Waikato. One of New Zealand’s best natural attractions, your clients can float down underground rivers. Or for the more adventurous, abseil into the depths of Ruakuri Cave, zipline through g

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Good Morning World | Trade | Paddle Wanaka

Good morning world! Meet Charlie from Paddle Wānaka at Lake Wānaka. Paddle Wanaka provides guided kayaking & Stand Up Paddle board (SUP) trips on Lake Wānaka & the Clutha River. From beginners to families to thrill seekers, the guides at Paddle Wānaka can

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Good Morning World | Trade | Taupo Tandem Skydive

Good morning world! Meet Craig from Taupo Tandem Skydive in Lake Taupō. Your clients skydiving experience begins with a scenic flight to between 9,000 - 18,500 feet. Amazing views of snow capped-volcanoes and the largest lake in the Southern Hemisphere, b

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Good Morning World | Trade | Marlborough Tour Company

Good morning world! Meet Ryan from Marlborough Tour Company in the Marlborough Sounds. On Seafood Odyssea your clients can enjoy cruising through the Marlborough Sounds as they feast on fresh Regal salmon, Cloudy Bay clams and Greenshell mussels straight

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Good Morning World | Trade | Maunga Hikurangi

Good morning world! Meet Monty from Maunga Hikurangi in Ruatoria, Tairāwhiti Gisborne. Your clients will love exploring the sacred sites of the Ngati Porou iwi (tribe). Be first in the world to see the sun rise on Maunga Hikurangi and hear the stories of

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Good Morning World | Trade | Wilderness Guides

Good morning world! Meet Juliet from Wilderness Guides in the Marlborough Sounds. The Queen Charlotte Track is found in the Marlborough Sounds, an area bursting with stories. Wilderness Guides provide 1-5 day hiking, mountain biking and kayaking trips. A

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100% Pure New Zealand channel

See how we invite your clients to fall in love with New Zealand on the 100% Pure New Zealand YouTube channel.(opens in new window)

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