Nau mai (welcome) to Aotearoa New Zealand, your clients’ next destination for a small or affinity group vacation! Excellent year-round with non-stop flights(opens in new window) from several North American airports, your clients can look forward to epic landscapes, world-class food and wine and richly diverse activities from hiking through native forests to immersive Māori culture experiences.

Whether you’re new to selling small groups or just want to brush up on your existing knowledge, Tourism New Zealand has the tools to make you a small group expert. Join our two-part webinar series to learn about the benefits of small and affinity group travel, deep dive into how to craft unforgettable itineraries and discover the seven steps to selling small and affinity groups. 

Plus, we’ve created a suite of assets designed to increase your confidence and have launched a small and affinity group incentive program… in case you needed another reason to sell a group vacation to New Zealand!

Our campaign tools and resources – including themed factsheets, social assets to share with your clients and an easy-to-use cheat sheet – have been created to help you feel confident in selling small and affinity group travel to New Zealand. Plus, increase your destination knowledge by completing courses within the 100% Pure New Zealand Specialist Program.

Earn a $1,000 USD bonus when you book a small or affinity group trip to Aotearoa New Zealand. The trip must be booked and confirmed by 30 June 2026 and travel completed by 31 December 2026. 

While the group types can change, you must submit proof of booking (such as an itinerary or air ticket) by 30 June 2026. Proof of travel to New Zealand (such as hotel or experience confirmations) must be submitted within 30 days of your return. 

For full incentive details, please read the Terms & Conditions(opens in new window). And for technical issues or questions, please email laxinfo@tnz.govt.nz(opens in new window) 

Complete the following steps to enter the incentive: 

1. Watch both Small & Affinity Group Travel to New Zealand webinars
2. Fill out the form below to register for the incentive bonus by February 1, 2026
3. Incentive bonus will only be paid once evidence of booking confirmation and proof of travel to New Zealand have been submitted via email to laxinfo@tnz.govt.nz(opens in new window)