Travel sellers increase business through

Our 100% Pure New Zealand Specialist Programme has gone from strength to strength since we launched a new and improved version in June 2017.

100% Pure New Zealand Specialist Programme.
Becoming a 100% Pure New Zealand Specialist provides travel sellers with knowledge to create must-do New Zealand itineraries for their clients.

There are now over 7000 Specialists around the globe, with another 22,000 progressing through the programme.

One of the perks of becoming a Specialist is gaining access to a free listing on our consumer website, viewed over 40 million times a year. Since we re-launched the programme last year 9000 referrals have already been generated from the website.

It’s easy to become a 100% Pure New Zealand Specialist; any travel seller wanting to increase their sales of New Zealand can join the programme.

To become a Bronze Specialist travel sellers only need to complete 10 fun and engaging online learning modules. Attending either an in-person or online training event is the next step to become a Silver Specialist. And to become a Gold Specialist travel sellers also need to visit New Zealand.

Each time a travel seller progresses through the programme, their listing on moves higher up the page, increasing its visibility.

Other benefits offered to travel sellers that join the programme include: the potential to be invited on familiarisation trips to New Zealand, access to the Explore New Zealand Discount Programme, access to sales tools and marketing collateral to help you sell New Zealand, use of the 100% Pure New Zealand Specialist logo, and a certificate to display to your clients.

Download the Infographic (pdf, 4MB) to find out more about how the programme is performing.