Māori culture and values infuse the Kiwi lifestyle so that it spills out almost everywhere...

... across the arts, on the sportsfield, in our world view and into the warm, welcoming culture that makes this place such a unique destination. Go to the heart, take a guided tour with Māori hosts - visit a marae, paddle a traditional waka and listen to the stories of times past and present - or visit contemporary Kiwi artists in their workshops. You’re welcome.

But don't take our word for it - we've been talking to our travel industry friends here and around the world about their experiences of Māori culture and how it rewards visitors with unique sights, stories and experiences.

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Discover more

Discover more

Find everything you need to leverage our "Messages from New Zealand" campaign and keep your clients dreaming of New Zealand.

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Take a trip through time

Take a trip through time

As well as our Māori ancestors, European settlers in the 19th and early 20th centuries helped shape modern New Zealand. Visit our first city and heritage towns, experience Māori culture.

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dunedin coastal otago
At home with New Zealand's museums and art galleries

At home with New Zealand's museums and art galleries

Nothing beats the real thing, but why not take a virtual stroll through some of Aotearoa New Zealand’s great cultural institutions?

Take a virtual tour