Care for New Zealand (Tiaki) You are here Home › Sales Tools › Care for New Zealand (Tiaki) New Zealand is a special place, and everyone who lives and travels here has a responsibility to look after it. The Tiaki Promise is a commitment to care for New Zealand while travelling. What does Tiaki mean? Tiaki means to care for people and place. New Zealander’s have a special connection to the land, and want to help visitors travel safely and conscientiously. The Tiaki Promise has a set of guiding principles for visitors to follow, showing them how to contribute to preserving and protecting our land. Talking to your clients about Tiaki Promise. As a travel seller, you have an important role in introducing the Tiaki Promise concept to visitors. We need your help to guide them in their attitudes and behaviours, so we can protect our country for generations to come. We have developed some resources so that you can learn what the Tiaki Promise means and share that with your clients before they travel. Single page Tiaki Promise (pdf,571 KB) Double page Tiaki Promise (pdf, 882 KB) To download the full suite of assets, visit our visual library. More information For more information about the Tiaki Promise, visit the official website and newzealand.com.