New Zealand is a land shaped by a fusion of cultures and modern cosmopolitan influences. Its cuisine reflects this vibrant crossroads of traditions, further enriched by top-quality proteins, seasonal produce and ingredients from passionate artisan producers.

From fresh, seasonal vegetables to iconic grass-fed lamb and beef, New Zealand’s ingredients are elevated into modern cuisine with international flair, paired with some of the world’s most acclaimed wines.

New Zealand proudly stands among the world’s finest - producing exceptional food and wine through pure ingredients, bold culinary talent and a gastronomic culture that’s uniquely our own. 

Set to launch mid-2026, the inaugural edition will spotlight four vibrant culinary destinations: Auckland, Wellington, Christchurch and Queenstown.

A mastery of flavours worthy of a special journey

Local cuisine and wine are more than just a treat for the tastebuds, they’re a key part of what makes New Zealand unique and unforgettable. For many visitors, the opportunity to experience the country's distinctive flavours, shaped by high-quality local ingredients and bold culinary creativity, is a compelling reason to choose New Zealand. 

Insights from our consumer research and Michelin shows just how strong this appeal is:

• 40% of those seriously considering a trip to New Zealand say that experiencing local flavours is one of their top motivations 
• 87% are genuinely interested in trying New Zealand’s unique cuisine
• 67% of global travellers would choose a Michelin destination over a comparable one - highlighting the value placed on culinary excellence