New Zealand Operator Stories

Caring for people and place is at the centre of New Zealand's top tourism experiences.

Meet some of New Zealand's most inspiring tourism operators, identified by the Qualmark 100% Pure New Zealand Experience Awards as high-quality tourism products and world-class experiences that care for our land and our people. 

Qualmark is New Zealand tourism's official quality assurance organisation, providing travellers with a trusted guide to quality travel experiences. All operators who have achieved Qualmark Gold status are eligible to enter for the annual awards.

100% Pure New Zealand Experience | Wildwire Wanaka

Wildwire Wanaka - 2021 winner of the Qualmark 100 % Pure NZ Experience awards; recognising world-class New Zealand tourism operators for best practice in sus...

Wildwire Wanaka
lake-wanaka

100% Pure New Zealand Experience | Waiheke Dive and Snorkel

Waiheke Dive and Snorkel - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Waiheke Dive & Snorkel
auckland

100% Pure New Zealand Experience | Skydive Franz Josef & Fox Glacier, West Coast

Skydive Franz Josef & Fox Glacier - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Skydive Franz Josef & Fox Glaciers
west-coast

100% Pure New Zealand Experience | Kaitiaki Adventures Rotorua

Kaitiaki Adventures Rotorua - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Kaitiaki Adventures
rotorua

100% Pure New Zealand Experience | Carino Wildlife Cruises

Carino Wildlife Cruises Paihia - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Carino Wildlife Cruises
bay-of-islands

100% Pure New Zealand Experience | GCH Aviation Canterbury

GCH Aviation Canterbury - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

GCH Aviation
christchurch-canterbury

100% Pure New Zealand Experience | EcoZip Adventures Waiheke

Ecozip Adventures Waiheke - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

EcoZip Adventures
auckland

100% Pure New Zealand Experience | Owen River Lodge Nelson

Owen River Lodge Nelson - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Owen River Lodge
nelson

100% Pure New Zealand Experience | Rotorua Canopy Tours

Rotorua Canopy Tours - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Rotorua Canopy Tours
rotorua

100% Pure New Zealand Experience | Nightsky Cottage Ruapehu

Nightsky Cottage Ruapehu - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Nightsky Cottage
ruapehu

100% Pure New Zealand Experience | Ziptrek Queenstown

Ziptrek Queenstown - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

Ziptrek Ecotours
queenstown

100% Pure New Zealand Experience | MDA Experiences Rotorua

MDA Experiences Rotorua - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.

MDA Experiences
rotorua

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Queenstown
Altitude Heli Gin Tour, Queenstown

By Graeme Murray

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