Caring for people and place is at the centre of New Zealand's top tourism experiences.
Meet some of New Zealand's most inspiring tourism operators, identified by the Qualmark 100% Pure New Zealand Experience Awards as high-quality tourism products and world-class experiences that care for our land and our people.
Qualmark is New Zealand tourism's official quality assurance organisation, providing travellers with a trusted guide to quality travel experiences. All operators who have achieved Qualmark Gold status are eligible to enter for the annual awards.
Nightsky Cottage Ruapehu - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Nightsky CottageGCH Aviation Canterbury - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
GCH AviationCarino Wildlife Cruises Paihia - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Carino Wildlife CruisesWaiheke Dive and Snorkel - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Waiheke Dive & SnorkelEcozip Adventures Waiheke - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
EcoZip AdventuresKaitiaki Adventures Rotorua - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Kaitiaki AdventuresRotorua Canopy Tours - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Rotorua Canopy ToursSkydive Franz Josef & Fox Glacier - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Skydive Franz Josef & Fox GlaciersWildwire Wanaka - 2021 winner of the Qualmark 100 % Pure NZ Experience awards; recognising world-class New Zealand tourism operators for best practice in sus...
Wildwire WanakaOwen River Lodge Nelson - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Owen River LodgeMDA Experiences Rotorua - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
MDA ExperiencesZiptrek Queenstown - 2021 winner of the Qualmark 100% Pure New Zealand Experience awards; recognising world-class New Zealand tourism operators.
Ziptrek EcotoursVisit our consumer website to learn more
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