Cadbury World to receive $7 million boost
Parent company Mondelēz International announced this week it will go ahead with plans to redevelop and grow Cadbury World to ensure it remains a key Dunedin tourist attraction.
Following Mondelēz’s decision to end manufacturing operations in Dunedin, which will take effect in March 2018, the company has worked with tourism experts to progress designs for a redeveloped attraction.
The NZ$7 million investment will create an entirely new tourism experience in the historic Castle Street Old Dairy, which is being refurbished to provide a new home for Cadbury World, according to Mondelēz' New Zealand Country Head, James Kane, who confirmed the decision on Monday.
Under the proposal, visitors will enjoy a magic elevator, sensory chocolate experience, historic displays, and public open space.
Meanwhile, Mondelēz has also committed to retaining many of the events that currently form part of the Cadbury Chocolate Carnival via a calendar of events throughout the year, such as the popular Jaffa Race on the world's steepest street (Baldwin Street).
The race consists of rolling 25,000 Jaffa sweets (little balls of chocolate covered in hard orange candy shells) down the street, with prizes going to the owners of the first five Jaffas across the line.