Our latest campaign invites the world to New Zealand, showcasing what makes our motu (country) an iconic, year-round destination.

Welcome to 100% Pure New Zealand​

New Zealand is more than a destination - it’s where your clients can reconnect, recharge and feel 100% themselves, all year round. From breathtaking landscapes to deep cultural connections, every visit leaves a lasting impression.   

Tourism New Zealand is on a mission to make Aotearoa New Zealand an iconic year-round destination, with a campaign that celebrates the powerful connection between people, place and culture.      

Our new campaign toolkit is packed with everything you need to convert curiosity into bookings: compelling messaging, stunning visuals, social-ready content, and powerful training tools.   

Download the toolkit and start selling the experiences that bring 100% Pure New Zealand to life for your clients. 

Download toolkit

  • However your clients choose to experience Aotearoa New Zealand, they’ll leave with more than just memories — they’ll leave 100% fulfilled.

  • 100% Pure New Zealand Playlist

    Hit play on our trade videos, showcasing unforgettable New Zealand experiences handpicked to highlight some of the most sought-after activities and attractions.

  • Create your 100% Pure New Zealand experience

    Invite your clients to find their 100% Pure New Zealand with our experience planner. Simply share the link, use their results and create their dream itinerary.
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Trade resources

Discover our exclusive 100% Pure New Zealand resources and training tools - designed to grow your expertise and help you sell with confidence.

Rotorua
Hell's Gate, Rotorua

By Amber Jones

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