Here’s how you can utilise our resources to raise your profile and introduce New Zealand as a great holiday destination to your clients. 

Get involved with our campaigns, research and events

We have training, product development and promotional activities in all our offshore markets, including: 
  • Travel seller training: online, in-house and as a part of events like ‘Kiwi Link’. 
  • Consumer events Research into the behaviours and attitudes of people in your market
  • Trade shows 
  • Media support 

Know our brand

We launched the 100% Pure New Zealand campaign in 1999, as part of our marketing strategy to develop a global brand for New Zealand.  Check out our corporate website to find out:

List your travel business on

Millions of potential clients visit our consumer and trade websites every month. Find out if you can list your tourism product, travel business or travel deal on our websites.

Use our information

  • Provide quality travel information about New Zealand to your clients by sending them directly to our fantastic, user-friendly consumer website at, where they’ll find so much information and great ideas.
  • Direct your clients to their nearest i-SITE, New Zealand’s network of official visitor information centres. They service most towns across New Zealand, helping visitors with bookings as well as information about transport, accommodation and activities in the area.


Qualmark is New Zealand’s official tourism industry quality-assurance system. Find out how to get your Qualmark quality mark, or use the Accommodation, Transport and Activities listing sections to find products with Qualmark accreditation, so you can sell products with confidence.

Partnership marketing

If you’re a travel seller, you can market your products under the 100% Pure New Zealand campaign umbrella. It offers direct incentives that link back to our campaign message. Contact your nearest Tourism New Zealand office for more information on how we can work together.