Travellers invited to act as guardians of New Zealand
New Zealand’s tourism industry has come together to launch a major initiative inviting visitors to care for its unique land and environment.
New Zealand is a special place, and everyone who lives and travels here has a responsibility to look after it. Tiaki Promise, actively encourages all visitors to experience New Zealand in a way that keeps them safe, protects the natural environment, respects all cultures and preserves the country for future generations.
Visitors to New Zealand will learn about the Tiaki Promise before arriving and while travelling around the country. Visitors are able to show their support on social media using #tiakipromise.
As children of Papatūānuku (the earth mother), Māori believe they have a duty of care to look after her, Ranginui (the sky father) and all their children. With this deep connection comes respect and reciprocity and the belief that if you look after the land, the land will look after you. While founded in Māori tradition, this concept has become part of New Zealand’s collective culture as a nation and is referred to as kaitiakitanga.
The Tiaki Promise symbol reflects the four core domains that shape New Zealand’s environment: Ranginui is the Sky Father, Tāne Mahuta is the Forest, Papatūānuku is Mother Earth and Tangaroa represents the oceans, rivers and lakes.
Watch the video explaining the meaning of Tiaki here
A range of Tiaki Promise materials are available free of charge in Tourism New Zealand's Visual Library
. The resources are currently available in English, Te Reo Māori, German and Chinese, and will be available in more languages soon.
For more information about the Tiaki Promise, visit the official website