Number of New Zealand specialists on the rise
The number of 100% Pure New Zealand Specialists has almost tripled since a new and improved version of the programme was launched in June.
There are now 4709 New Zealand specialists across the globe, up from 1674 only two months earlier.
Tourism New Zealand’s Director of Trade, PR and Major Events René de Monchy says, “the rapid increase in the number of specialists is reflective of the numerous changes we made to make the programme more accessible and beneficial to travel sellers.”
Along with the introduction of a Gold, Silver and Bronze tier system, specialists now receive free listings on newzealand.com.
Travel sellers are being introduced to the new and improved programme at Tourism New Zealand’s international frontline training events and trade shows. Market-specific promotions have also been launched to incentivise travel sellers to join the programme and reach gold status.
In the United States, the United Kingdom and Germany Tourism New Zealand has partnered with airlines to offer travel sellers heavily discounted flights to New Zealand to go on a self-conducted famil. While they are here they are encouraged to take advantage of the Explore New Zealand Discount Programme.
“The aim of these promotions is to raise awareness of the New Zealand Specialist Programme and to increase the number of specialists in each of these regions,” says René.
“While they’re in New Zealand our Explore Programme allows the agents to experience New Zealand’s offering by participating in tourism activities at a discounted rate. The hope is that they will then be more motivated to sell New Zealand as a destination to their clients at home.”
Agents can join up to the 100% Pure New Zealand Specialist Programme here.