International tourism buyers soon to touch down for TRENZ 2017
Ten days from today, 377 trade and tourism buyers from 29 countries across the globe will be arriving in Auckland to attend TRENZ 2017.
New Zealand’s continuing popularity as a visitor destination has fuelled demand for international travel and tourism buyers wanting to come to our tourism industry’s most important international business event, TRENZ (9-12 May 2017).
"These are the most influential buyers in terms of sending international visitors to New Zealand," says Chris Roberts, Chief Executive of Tourism Industry Aotearoa (TIA), which manages TRENZ.
"The buyers are travelling here to negotiate contracts for the coming year and meet with 300 of the country’s leading tourism operators who will be showcasing their products and services at TRENZ."
Mr Roberts says demand to attend this year’s TRENZ has been extremely high and the event is at capacity.
"That high interest reflects the buoyancy of New Zealand’s tourism industry which is enjoying record growth."
Over the four day event sellers and buyers will have a total of 17,000 15-minute meetings. It is business-focussed ‘speed dating’.
“Buyers tell us that TRENZ is the most important New Zealand tourism product purchasing activity they undertake,” says Mr Roberts.
“The deals they make and relationships they build at this year’s event will generate tens of millions of dollars’ worth of new tourism business for the New Zealand economy, benefitting communities across the country.
“We will also be working hard at TRENZ to get traction against our industry goals of encouraging visitors to travel to more regions, and to come outside the peak season.”
TRENZ brings together about 300 New Zealand tourism operators (sellers) with targeted international travel and tourism buyers and media from New Zealand’s key established and emerging tourism markets. The event directly helps to grow New Zealand’s $34.7 billion tourism industry. Hosted by Auckland Tourism, Events & Economic Development (ATEED), TRENZ 2017 is being held at The Cloud and Shed 10, Queens Wharf, Auckland, 9-12 May. This is the first time TRENZ is being held in Auckland since 2014. Tourism Industry Aotearoa (TIA) manages TRENZ on behalf of the Tourism Industry New Zealand Trust. TRENZ is supported by Tourism New Zealand, Air New Zealand and other industry partners.