Agents taken off the beaten track in UK and Europe
More than 400 travel agents across the United Kingdom and Europe were trained on New Zealand’s regions during Tourism New Zealand’s latest roadshow.
Themed "Aotearoa on the road", the roadshow visited Newcastle, Birmingham, London, Zurich, Munich and Frankfurt. Eight of New Zealand’s nine international marketing alliances took part in the roadshow, along with 10 product suppliers, including Air New Zealand.
Tourism New Zealand’s Regional Manager UK and Europe, Pip Casey says, “September is a busy selling period in these markets so events like this one where we get out on the road and market New Zealand to frontline agents are important.”
Sian Potter, a Long Haul and Cruise Product Manager from Hays Travel who attended the Newcastle event says she found it invaluable and would highly recommend similar events to others in the industry.
“I thought the layout of the event worked really well. Having the opportunity to approach specific suppliers and network with them to find out more about their product was great. I also found the presentations on different New Zealand regions extremely useful as I learned about some of the lesser-known areas.
“I now feel more confident designing New Zealand itineraries for my clients.”
In the year ending July 2017 a total of 350,912 people from the UK and Germany visited New Zealand, with 190,528 of them coming for a holiday.
Individually, these markets witnessed promising growth in the past year with holiday arrivals from the UK increasing by 23% and by from Germany by 14.1%.