Qualmark, Tripadvisor link-up will benefit accommodation providers and consumers
QUALMARK and TripAdvisor have signed an agreement which now sees New Zealand accommodation providers with star ratings automatically displayed alongside their TripAdvisor traveller rating.
The initiative will strengthen the performance of a Qualmark business on the online channel, says Qualmark CEO Tim Keeling.
“Peer recommendation has long been a critical influencer in the tourism consumer’s decision making. Today millions of global consumers search, review and choose accommodation based upon information they find on TripAdvisor.
“This partnership means that if an accommodation provider in New Zealand has made the commitment in achieving an independent Qualmark star rating, this rating will automatically be displayed within their listing on TripAdvisor,” he says.
“The addition of Qualmark star ratings on TripAdvisor simply allows the consumer to be more informed, and that can only be good for business.”
“As one of the world’s leading travel resources, we want to ensure that the hotel classifications shown on TripAdvisor are as accurate as possible,” says TripAdvisor VP content Catherine Tremaine.
“Our partnership with leading ratings authorities such as Qualmark enables us to display star ratings for New Zealand accommodations listed on TripAdvisor, providing travellers with the most up-to-date content to help them more effectively research and plan their trip,”
TripAdvisor branded sites are said to make up the largest travel community in the world, reaching nearly 260 million unique monthly visitors, and more than 150 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 41 countries worldwide, including China under daodao. com. TripAdvisor includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences. Qualmark makes it easy for travellers to select high quality places to stay, things to do, and ways to get around. When you see a business displaying the Qualmark symbol you can be assured that the business has met stringent quality standards and environmental criteria - earning New Zealand tourism’s official quality mark.