New Zealand’s Māori history, language and traditions add a unique cultural experience for visitors.

Māori culture is an integral part of Kiwi life. Māori are the tangata whenua, the indigenous people, of New Zealand. They arrived in New Zealand more than 1000 years ago from their Polynesian homeland of Hawaiki. European settlers arrived much later, in the 18th and 19th Centuries. Their pioneering efforts to live and build in tough landscapes can still be seen today. 

Booking cultural experiences is easy and provides a memorable experience for your clients. And there are many heritage attractions to interest history buffs. The Waitangi Treaty Grounds in Northland explore New Zealand’s history. It shares a story of challenge, resilience and acceptance – of two peoples coming together as one.

Use the carousel below to view local operator video invitations and discover more. Suggested itineraries provide inspiration on how to include cultural activities in your itineraries.

Meet Monty from Maunga Hikurangi in Ruatoria, Tairāwhiti Gisborne

Be first in the world to see the sun rise on Maunga Hikurangi and hear the stories of the nine whakairo (carvings) representing Maui and Ngati Porou descendants

Learn more about East Coast
Māori stories, art and symbols

Māori stories, art and symbols

Local guides will share a unique take on the landscapes through the pūrākau (legends) of New Zealand’s past. Your clients can learn traditional art forms, like carving and weaving, first-hand.


Meet Hinewai from Napier Maori Tours, in Napier, Hawke's Bay

Hinewai will take your clients on a journey through her ancestral mountains, lands, waters, and history at Ōtātara Pā Historic Reserve.

Learn more about Hawke's Bay
hawkes bay
Traditional Māori tourism activities

Traditional Māori tourism activities

The most well-known Maori experience is visiting a marae for a cultural show. But there are also many more traditional practices your clients can experience all around the country.


Meet Seda from Waka Voyagers in Gisborne, Tairāwhiti Gisborne

Waka Voyagers offer unforgettable Māori experiences aboard a traditional Māori Waka Hourua.

Learn more about Eastland
Speaking Te Reo (Māori language)

Speaking Te Reo (Māori language)

Ensure you pronounce New Zealand place names correctly and useful Māori phrases for your clients.

bay of plenty
New Zealand’s Pioneer History

New Zealand’s Pioneer History

As well as our Māori ancestors, European pioneers who arrived in the 18th and 19th centuries helped shape modern New Zealand. History-buffs will love our heritage buildings and historic railways.

dunedin coastal otago

Meet Tracey from Forgotten World Adventures in Taumaranui, Ruapehu

Your clients will enjoy a unique journey through New Zealand's Forgotten World. Ride on specially designed Rail Carts along the Forgotten World Railway, or Jet Boat on the Whanganui River.

Learn more about Ruapehu
Museums, Galleries and  Special Collections

Museums, Galleries and Special Collections

New Zealand has Museums and Galleries all over the country. Often interactive, these exhibitions are great for families. We also have several unique collections, ranging from motorbikes to aeroplanes.

8 Day - Māori culture and New Zealand History - South Island
8 days Maori Culture and History

Arrive in Auckland, Christchurch or Wellington. Transfer to a domestic flight to Dunedin. Upon arrival in the city, take a guided tour around the oldest, the newest and the steepest – see the city from the look-outs and up close, with plenty of photo stops along the way.

Auckland - Hokianga - Karikari Peninsula - Bay of Islands - Whangarei - Auckland
7 days General

Subtropical Northland is both a paradise for nature lovers and an aquatic playground. The area is rich in vibrant Māori culture and European heritage. To discover New Zealand, first you need to visit Northland.

Auckland – Waikato – Rotorua - Wellington
8 days General

Get to know some of the North Island’s most popular regions in 8 days.