Tourism New Zealand's Explore New Zealand Programme has been successfully running for over 13 years.
On average, aproximately 450 trade and media professionals come to New Zealand using the discounts offered on the Programme to help them discover more about New Zealand and to write about our beautiful country.
Below, are some recent examples of articles written by international media as a result of the Explore New Zealand Programme.
Asia Spa, August 2014
Asia Spa is a bi-monthly leading lifestyle and travel magazine publishing throughout Asia, including Hong Kong (mainly), China, Singapore, Malay, etc. writing about hotels, spa, and lifestyle outlets. Circulation: 48,800 + 30,000 digital subscribers.
Have a look at the article
(in English), (PDF, 880KB)
Top Travel Magazine, Romantic New Zealand, August 2013.
A travel feature highlighting the activities visitors can experience on a romantic holiday in Wellington and other parts of New Zealand.
Have a look at the article (in Chinese), (PDF, 4.3MB).
Top Private Travel Magazine New Zealand Outdoor Exploration and Self-Driving Cross Tour, December 2013
An article about New Zealand looking at the different outdoor adventure activities on offer in New Zealand. The top 10 outdoor experiences are included and options for a 15-day self-driving tour.
Have a look at the article (in Chinese). (PDF, 7.5MB)
Travel Guide Weekly, Cover Story on New Zealand
Travel Guide Weekly in Thailand recently wrote a whole cover story profiling New Zealand as a destination.
View the article (in Thai), (11.3MB).
Travel blogger Arianwen Morris travelled around New Zealand between June and September 2013. She wrote about her experiences in her travel blog: beyondblighty.com, a travel blog featuring adventure activities from around the globe for budget travellers.
Travel writer and blogger Charli Moore travelled around New Zealand blogging about her experiences.
We thoroughly enjoyed working with the various operators and exploring New Zealand's south, thank you again for your assistance with our trip. Charli Moore.
Have a look at some of her posts online.
Aoraki Grand Traverse - WildJunket Magazine
Kayaking Lake Wanaka - WildJunket Magazine
Wai-O-Tapu Geothermal Reserve - WildJunket Magazine - Highlight by North American travel giant Flight Network.
Aoraki Dark sky Reserve - Wanderlusters Travel Blog
Fiordland Snapshots - Wanderlusters Travel Blog