Another reason to #LOVETAUPO

Move over Amsterdam – giant lettering has popped up on the Taupō lakefront and it's proving popular with locals and visitors alike.

Image: @louisecowlishaw
The message, #LOVETAUPO, was put in place last week as part of a marketing campaign for Destination Great Lake Taupō.
 
The letters are almost two metres tall and 11 metres wide. Originally planned as a playful pop-up concept for major events and festivals around the Great Lake Taupō region, the #LOVETAUPO slogan has done so well that Destination Great Lake Taupō haven’t ruled out creating a more permanent fixture on the lakefront.

"The backdrop of Lake Taupō and mountains makes it the perfect photo opportunity. It’s our hope that it becomes an iconic New Zealand 'must-do' photo stop," says Destination Great Lake Taupō marketing and communications manager Anna McLaren.
 
To encourage people to share their images, DGLT are running a social media promotion to "win some love" from local bakery Baked with Love. To enter, simply tag Great Lake Taupō in your post with #LOVETAUPO.
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