Strong uptake from new Qualmark accommodation categories

More than 85 tourism businesses have achieved a quality accreditation under the new Qualmark accommodation categories, including 17 in the New Zealand Luxury Lodge category.

Qualmark logo
Qualmark General Manager Tim Keeling says the strong uptake of the new quality categories is an endorsement of the changes made earlier this year to better represent the unique and differing offerings now available in New Zealand. 
In March 2013, following extensive industry consultation, Qualmark launched several changes to its accommodation categories.
 
The changes aimed to address weaknesses identified in the existing Qualmark Exclusive and Qualmark Guest & Hosted categories, by both operators and the international travel trade. 
Three new accommodation categories were introduced: a Bed & Breakfast category, a Boutique & Lodge category and a unique new premium category called New Zealand Luxury Lodge.
 
Tim says the changes were made to more accurately demonstrate the quality of services and facilities available to customers across New Zealand’s varied accommodation types. 
Tony Brooker from The Sounds Retreat, who was recently evaluated as a New Zealand Luxury Lodge says "The new Luxury Lodge category by Qualmark paints a much clearer picture for guests and agents who are looking for the same level of unsurpassed luxury across the whole of New Zealand. The feedback we’ve had since being accredited New Zealand Luxury Lodge has been spectacular and it’s our pleasure to strive to exceed the expectation guests have."
 
The Qualmark New Zealand Luxury Lodge category applies to properties that demonstrate a range of services, guest care, facilities and unique experiences synonymous with the very best on offer in New Zealand.
 
"Guests at these properties must experience unsurpassed quality," says Tim.
 
Gerald Hill from the Art Hotel - The Great Ponsonby was recently awarded a four-star plus Bed & Breakfast by Qualmark. 
"The Guest & Hosted category was difficult for visitors to understand. The new listing says what it is and what the guest will receive in service and experience.
 
"It also brings peace of mind and a guarantee of quality and that your expectations are most likely to be exceeded."
 
Visit www.newzealand.com for a full list of Qualmark accommodation recognised as providing high quality New Zealand experiences.
 
About Qualmark
Qualmark is New Zealand tourisms official quality assurance organisation, providing recognition of quality tourism experiences. Its role is to ensure international and domestic travellers can easily select high quality, professional and sustainable tourism products. Through the provision of independent quality assurance, Qualmark gives consumers and travel trade further confidence in the products and experiences they purchase.
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